ABOUT

Lizabeth Cole's career in branding and public relations spans 16 years. She's been contracted to lead creative strategy -- from public relations and marketing, to merchandising and design -- for independent brands, media publications and corporations globally. Cole's specialty is "consumer lifestyle.”

Cole joined The Penny Hoarder, a dynamic media startup, as its first Director of Media & Communications in June 2016. As head of PR, her team and the entire staff experienced quick success: The Penny Hoarder landed national broadcast media placements and was ranked the No. 1 fastest-growing private media company by the Inc. 500.


SERVICES

Public Relations
Strategic Brand Development
Sponsored Content Partnerships
Branding / Logo Design
Content Curation
Comprehensive Social Media Management
Website Design / eCommerce
Product Sourcing and Design - Domestic / Asia / Middle East




WHO YOU'RE WORKING WITH

o    A 16 year career in public relations, branding and multi-channel marketing. Lizabeth has been contracted to strategize with independent brands, publications and corporations globally. Harnessing the power of new media, she has navigated the evolution of traditional print to web, apps and social media for clients of all size and budget

o   Forbes “Best of Web” Winner 2005 for undercover Big Box retailer blog project

o    We are launching products and services for clients in the USA, Hong Kong, Dubai, Canada, Europe and the UK

 o   Firsthand product design and materials sourcing portfolio, including luxury  

o    On-Air lifestyle correspondent for NBC 

o    Tapped to head up the blogger influencer and social media strategy campaigns for an online real estate brand poised to be a leader in the hybrid-brokerage space

o    Hired to launch the North American multi-channel marketing presence of a German carbon-fiber cycling wheel brand, increasing sales over 90% while building retailer relationships and strategic product placement with world-class athletes

o    Developed, built and sold 2 online publications focused on retail reviews, activities, eCommerce partnerships and unique content, while continuing to write high traffic blogs, with a voice that keeps readers engaged 

o    Proven client management and kick-start techniques to energize business owners. From re-branding to diving into social media analytics, Lizabeth can diagnose effective steps for business growth

o    Designed and branded multiple iTunes apps for clients working alongside developers to launch for the end user

o    Start-Up Weekend Coach / Organizer of ArtsFest Kids do Art /  PR Chair Vascular Birthmark Foundation 07-09

o    Introduced and trained a billion dollar car dealer group to engage in a Community Philanthropy Campaign over a 15 month span to increase their brand awareness in NY, CT, FL. Worked personally with 22 General Managers and their teams teaching them how to network, and maximize social media and their corporate charity donations, while developing a grass roots marketing campaign and eCommerce initiative 

o    Gained national media attention in 2010 for making strides using Twitter, picked up by the AP and NBC

o    Re-branded, energized and focused a multiple location New York dental group through a merger, and developed a branding blueprint for the client to follow and maintain

o    2014 Panel Judge at the Distinguished Young Woman of New York National Scholarship Pageant